People who create content for children were shocked recently when YouTube announced that they would no longer collect data on the content that is made for children. While the measures were put in place to help protect younger viewers, it has a serious impact on advertisers and especially content creators.
To help those who are creating quality children’s content on YouTube, the company recently announced it would be establishing a $100 million fund to help create “thoughtful, original, children’s content on YouTube and YouTube Kids across the world, a press release stated. The fund will be disbursed over the course of the three years.
(1/5) If you’re a creator of children’s or family content, you’re probably wondering what the changes we announced today mean for you and your channel. More details here https://t.co/uv5OPmdNYQ, but keep reading this thread for a quick summary:— YouTube Creators (@YTCreators) September 4, 2019
The decision to limit data collection on content directed towards children has the potential to seriously impact how much children’s content creators can earn, so the fund was established in the hopes of making the transition smoother.
“We know these changes will have a significant business impact on family and kids creators who have been building both wonderful content and thriving businesses, so we’ve worked to give impacted creators four months to adjust before changes take effect on YouTube,” wrote YouTube CEO Susan Wojcicki in a blog post.
“We recognize this won’t be easy for some creators and are committed to working with them through this transition and providing resources to help them better understand these changes.”
It includes all content on YouTube (including video games). The key here is that we’re limiting data collection on all videos made for kids – it’s more about the individual video content and its target audience, and less about the game the creator is playing in the video.— TeamYouTube (@TeamYouTube) September 4, 2019
The company also announced that it is working hard to improve YouTube Kids so more and more parents are aware of the app. It’s recommended that parents use YouTube Kids for kids under 13 if they are watching without supervision, and YouTube has announced that not only are they planning to bring the app to the desktop, but they will also be reducing the number of channels on the app.
YouTube has stated that they won’t be implementing the new data collection rule for another four months, in the hopes that family and individual content creators who create quality children’s programming will have time to effectively manage the transition.
Still, not everyone is happy with YouTube’s new policy. “It’s extremely disappointing that the FTC isn’t requiring more substantive changes or doing more to hold Google accountable for harming children through years of illegal data collection,” Josh Golin, the executive director for the Campaign for a Commercial-Free Childhood (CCFC) told Tech Crunch. “A plethora of parental concerns about YouTube – from inappropriate content and recommendations to excessive screen time – can all be traced to Google’s business model of using data to maximize watch time and ad revenue,” he added.
Disappointing that @SusanWojcicki continues to dissemble abt YouTube & children.. Kids watching YT isn't a thing that just happened; YT actively courted child content. @FTC has emails where YT employees brag about their kid audience to advertisers. https://t.co/sk13qAhZS4 pic.twitter.com/qxJ3ZDpqrh— CCFC (@commercialfree) September 5, 2019
YouTube also announced that it will be conducting mandatory annual training for their teams about the new child protection policies they have implemented.