YouTube is finally taking action against all of the dangerous pranks and challenges that have been featured on the popular video-sharing site. There are new reports that indicate that company is looking to ban all of the problematic pranks and challenges that have been deemed harmful, and especially to children.
The company has officially banned all content showing individuals attempting dangerous and life-threatening challenges or pranks on its platform. The company has finally decided to take action after the recent Bird Box challenge (inspired by the massive Netflix hit movie, Bird Box) got out of hand. As a matter of fact, popular YouTube star Jake Paul filmed himself walking into traffic with a blindfold on. If that weren’t enough, he and his friend George Yanko filmed themselves inside a car – with their blindfolds on, no less – while driving super fast and knocking over trash cans.
YouTube said videos such as Jake Paul’s clips "that can cause death and/or have caused death in some instances" are no longer allowed, adding that these videos have no place on a site like YouTube. Many moms and dads rightfully agree.
“YouTube is home to many beloved viral challenges and pranks, but we need to make sure what’s funny doesn’t cross the line into also being harmful or dangerous,” they explained in the revised guidelines posted online.
“We’ve updated our external guidelines to make it clear that we prohibit challenges presenting a risk of serious danger or death, and pranks that make victims believe they’re in serious physical danger, or cause children to experience severe emotional distress.”
With that said, not every YouTube challenge has been met with criticism in the past. Viral challenges are popular on YouTube and social media, such as the ice bucket challenge, which helped raise money for research on ALS. There were also the “mannequin” and “In My Feelings” challenges last year. They both helped inspire people to upload creative dance videos.
Still, many parents are relieved that the company is finally making an official step towards encouraging a safer environment. YouTube also felt a lot of heat this time last year when Jake Paul’s brother, Logan Paul, uploaded a video showing the body of an apparent suicide victim in Japan. The video showed Logan and his friends at the Aokigahara forest at the base of Mount Fuji, which is known to be a frequent site of suicides. Online comments have called the controversial video, which garnered millions of views on YouTube before it was taken down, both "disrespectful" and "disgusting,” among other things.