Walmart 2019's Hottest Toys: Walmart & Eko Launch Toy Lab

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Walmart & Eko Launch Toy Lab To Test 2019's Hottest Toys

By Lynnette Nicholas

Published Oct 28, 2019

With the Walmart Toy Lab now live, more than 200 toys are on Rollback, featuring some of the top toy picks from kids!

Walmart has now made it even easier for those shopping for toys this holiday season. With it's new partnership with Eko, the leader in choice-driven entertainment, parents and Holiday shoppers can now save extra time and money. With the Walmart Toy Lab now live, more than 200 toys are on Rollback, featuring some of the top toy picks from kids! The Walmart Toy Lab allows kids and parents to test out this year's hottest toys through an interactive digital experience available online.

The Walmart Toy Lab makes shopping for the hottest toys fun and convenient for kids and adults alike. Kids will especially love being toy testers in this brightly colored, digital experience. The benefit of this digital experience for parents and adult shoppers, is that you can pre-test and try out prospective gifts right right your home computer or lap top. The Walmart Toy Lab brings fun to holiday shopping, combining play for kids and convenience for parents in the rush of the season.

Alongside two hosts, kids will use a “Funtroller” and choose to test, look at, or play with the season's hottest toys. From cruising around on a Hover-1 Kart hoverboard and keeping watch from the Paw Patrol Lookout Tower, to coaxing a creature out of the How to Train Your Hatching Dragon, kids can put toys through their paces before adding them to their wish lists. The Walmart Toy Lab is an example of Walmart’s commitment to delivering convenience and fun experiences to customers this holiday season.

Created in partnership with Eko, the Walmart Toy Lab leverages eko technology to reinvent traditional catalogs and today’s YouTube “unboxing videos,” putting kids in the driver’s seat.

“Being a retailer isn’t simply about selling items anymore – it’s about creating an experience for our customers,” Anne Marie Kehoe, Walmart’s vice president of toys, explained. “The Walmart Toy Lab is a way for us to create a digital experience for kids to really see our hottest toys in action as we enter the holiday season.”