Target Is Launching 3 Millennial-Inspired Brands


One of the best things about Target is that there's always something for everyone. You can always go in there and come out with something you've never seen before (and likely didn't need!) The racks at Target hold little gems, and making a big find is always a thrill. And unlike other big box stores, Target carries a wide variety of items that appeal to different ages and price points. Three of their most recent lines, Wild Fable, Original Use, and Heyday are more millennial friendly in effort to entice younger shoppers, but you don't have to be young to shop them.

Wild Fable is their newest clothing line for women. Geared towards younger women, almost every piece in the line is Instagram ready. Consisting of lush neutrals, pops of color, and a mix of classic and trendy silhouettes, there is no doubt Target knows what they're doing. The line is also taking advantage of the current 90s trend, so you can expect to find fun floral baby doll dresses, plaid, and lots of crop tops.

Another great thing is that the line carries up to a 3X (26W) so you have just as many options. And because it's still Target, everything is relatively inexpensive, but nothing looks cheap, which is so important. There really isn't anything more expensive than $50, which means you can splurge a little on multiples pieces.

Original Use is their new men's line, which includes color blocked hoodies and trendy graphic tees. It also has a big and tall section to the line and is comparable in price to Wild Fable.

Their new electronic accessory brand Heyday features lots of cool colors. And best of all, these cute items won't break the bank, which is always a relief. You can find pretty much all of your basic needs: Bluetooth speakers, charging cables, earbuds, even smartwatch bands. By far, the coolest item from Heyday is the Bluetooth compatible turntable that retails for $100. Vinyl is making a big comeback, and this combines the old school and new school so well.

There's only one problem with Heyday, just about everything the brand carries is only made for Apple. Including the phone cases, most charging cables and even the tablet accessories. So if you're an Android user, this brand really isn't for you. There may be cute colorful charger cable.

Have you seen these brands in store? Which one is your favorite?

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