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Roku Launches A Kid And Family Section With Parental Controls

Finding quality programming for your kids has just gotten a bit easier now that The Roku Channel has announced the addition of ‘Kids & Family’. Not only is Roku offering a wide variety of both free and paid subscription offerings for the entire family, but they are also introducing parental controls so parents can ensure their kids are only accessing programming that is age-appropriate.

As Tech Crunch points out, Roku doesn't create original children's programming but instead aggregates content from other platforms giving customers a variety of television and movies for their kids to choose from. In addition to their free services, Roku Kids & Family will also be offering "subscription-based kids and family content from partners such as Hopster, Noggin and Zoomoo, as well as children’s entertainment from services such as HBO and STARZ, directly within Kids & Family."

"We recognize that it can be a challenge to find quality kids and family entertainment across multiple streaming channels, particularly free, ad-supported options," says Rob Holmes, VP of Programming and Engagement, Roku. "Kids & Family not only provides a selection of great free, ad-supported content from partners like pocket.watch with Ryan’s World and Lionsgate’s Leapfrog but also highlights kids’ entertainment from existing Premium Subscriptions partners. Parents looking to find great programming for their children will enjoy the ease of going to The Roku Channel as their one place for kids and family entertainment."

The Kids & Family section, available now, will initially offer 7,000 free, ad-supported TV episodes and movies from 20 partners, according to TechCrunch. Those partners include All Spark, A Hasbro Company, Lionsgate, Mattel, pocket.watch and more, according to Roku that will bring quality children's programming such as Bob the Builder, Care Bears, Leapfrog, Little Baby Bum, My Little Pony, Super Mario Brothers, Thomas & Friends, and more to the Kids & Family service. It will also offer live linear streaming powered by XUMO 24/7 including Amoeba, BatteryPop, and KidsGenius, among others. It will also feature five exclusive episodes of Ryan’s World by pocket.watch specials that will be available directly on The Roku Channel for the first time.

Kids & Family is available now on Roku devices, therokuchannel.com, and on select Samsung smart TVs that access The Roku Channel.

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