The toy market is saturated with new-fangled inventions that claim to be the best way to keep your kids entertained, but according to a study, parents aren't interested. Rather than the newest plastic-molded racing track, parents want their kids to play with microscopes, modeling clay and magic kits - just like when they were young.
A poll of 2,000 parents also discovered that moms and dads wish their kids would shy away from the latest high-tech trends and gadgets in favor of more traditional educational toys, like chemistry sets, yo-yos and skipping ropes.
Other toys mentioned were cameras, science sets and telescopes, but all of these had one thing in common - they were all items that the parents played with themselves as children. The choices seemed to stem from toys that parents had fond memories of, with a focus on creativity and crafts. Art sets and easels were prominent too, with a large number of adults believing that children's toys should encourage creativity.
Online retailer Very is responsible for the study, who aim to get a better idea of what parents really want their kids to play with, rather than what the kids want to play with.
Two-thirds of parents said their children already play with the toys they themselves liked when they were young, proving that good products really do last a lifetime. Shape sorters, dolls, teddy bears and ride-on cars were all positively reviewed by adults, with one in 10 believing that role-play was an important element to help children develop their imaginations - and even help little ones identify passions that will see them into later life.
Four in 10 adults told researchers that it was important for the toys to be both fun and educational, while 44% preferred activities that inspired creativity. Some also expressed a desire for more family-friendly toys that could engage the entire household, a sentiment echoed by experts who believe play can aid the development of social skills.
Did you have a favorite toy growing up that you've passed down to your children? Let us know in the comments!