Netflix is worried about their viewers. The massively popular subscription service has asked their viewers to not hurt themselves while taking part in the Bird Box challenge that has been making waves on social media. And yes, they are completely serious about this, too.
Believe it or not, the streaming giant has cautioned those mimicking Sandra Bullock’s character by walking around blindfolded to try not to injure themselves. Bird Box is a post-apocalyptic drama thriller directed by Susanne Bier and written by Eric Heisster. The film is based on the 2014 novel of the same name by author Josh Malerman. The hit movie had its world premiere at the AFI Fest on November 12, 2018, and began a limited release on December 14, before streaming worldwide on Netflix on December 21, 2018. So far, reports indicate that over 45 million subscribers have viewed the film and counting.
And now many Bird Box fans and social media users have taken it upon themselves to start a new fad after the movie’s premise. In the challenge, people emulate characters in the film who must perform every task blindfolded, lest lurking monsters drive them to suicide. Popular YouTube creators like Morgan Adams helped kick off the challenge online. They have tried to go about their daily lives for 24 hours while blindfolded, while others have attempted the challenge for a shorter period. As one would imagine, a lot of social media fans have been videotaping themselves taking part in the challenge and sharing their clips with their fans while stumbling and bumbling about with their blindfolds on.
Netflix’s social media team called out the challenge on Twitter, asking people to not hurt themselves while performing the act.
“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix tweeted from its primary account this week. “We don’t know how this started, and we appreciate the love, but Boy and Girl” – a reference to the two unnamed children of Bullock’s character – “have just one wish for 2019 and it is that you not end up in the hospital due to memes.”
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.— Netflix US (@netflix) January 2, 2019
And while it might seem fun to post a video of yourself on social media, don’t do it and certainly don’t try to row a boat with a blindfold on. The last thing anyone would want to do is end up in the hospital over a YouTube challenge. Remember: Sandra Bullock is a professional.