Moms Are Finishing Their Christmas Shopping Earlier Every Year, With Good Reason

woman christmas shopping

Christmas time is always a struggle. No matter how much you promise that you're going to get all the shopping done early so you're not left scrambling last minute, it still happens. Turns out millennial moms are over this habit and we're doing our shopping earlier each year. And many of the moms have really good reasons for doing so.

According to the National Retail Federation (NRF), the number of millennial moms who start their shopping by early November has grown each year since 2016. This year, 75% of those polled have already started theirs this year. And moms are really smart about their holiday shopping planning, too.

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"The top reason these millennial moms cite for starting early is to spread out their gift shopping budget (75%) and avoid the stress of last minute shopping (53%)," wrote Thomas Jordan, a spokesman with NRF, in an email to Good Morning America (GMA).

Stacey Kobeszko told Good Morning America that she has her holiday shopping planned out to a tee. She purchases gifts for approximately 25 to 30 people this year and she uses organization via an Excel spreadsheet to help keep it all on track.

"I often see something and think 'that would make a great gift' and I try to figure out who it would work for on my list," she told GMA. In the spreadsheet, she also tracks the cost of the purchase which helps keep her on budget, too.

According to NRF, this year people are spending more on gifts than last year which is another good reason to try and spread out the holiday shopping.

Low below angle view photo of charming, cute beautiful attractive girlfriend browsing through her phone in search of something while wearing jeans denim yellow sweater
Credit: iStock

"Consumers say they will spend an average of $1,047.83 this holiday season, up 4 percent from the $1,007.24 they said they would spend last year," the NRF writes. According to the survey, "people between the ages of  35 and 44 plan to spend the most at $1,158.63."

Since it's Black Friday and people will be celebrating the Thanksgiving holiday all weekend, the research done by NRF says that a whole lot of people will be getting holiday shopping done this weekend.

"More than 165 million people expected to shop over five-day Thanksgiving weekend," their research shows. With 22 percent of those polled saying they're shopping this weekend to get their holiday shopping done.

"Just thinking about the people who are wrapping presents on Christmas Eve gives me anxiety," Kobeszko told GMA, which is a really good reason to start all the shopping early. She said that being able to organize her shopping early and tracking everything including the cost and who is on her list helps lesson the stress and financial burden. "You don't feel it as much if it's spread out."

Happy shopping, mamas!

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