Parents and children will now have a lot more options when it comes to the dolls they purchase and play with now that Mattel has announced a brand new line of gender-neutral dolls. The toy giant recently announced the launch of their gender-inclusive Creatable World line of dolls that allows those who are playing with it to customize it in any number of ways.
According to a press release, the Creatable World line of dolls offers "a customizable doll line," featuring "endless combinations all in one box." In addition to a variety of wardrobe pieces, the dolls will also have different hairstyles and lengths and a variety of accessories.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, Senior Vice President of Mattel Fashion Doll Design. “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”
Not only do the Creatable World doll kits contain one doll, two hairstyle options and numerous styling possibilities, but the doll kits also come in a variety of skin tones. There are six different doll kits to choose from.
The Creatable World doll line consists of six different doll kits that are available in a variety of skin tones. Each kit includes one doll, two hairstyle options, and endless styling possibilities.
With 💯+ looks all in one kit, #CreatableWorld gives kids the opportunity to play without rules or labels. Learn more about how we’re empowering kids to create a world with their own characters below! https://t.co/FKdUJIlp5Y— MATTEL (@Mattel) September 25, 2019
"In our world, dolls are as limitless as the kids who play with them," the caption on an Instagram video about the new dolls states. "Introducing @CreatableWorld, a doll line designed to keep labels out and invite everyone in. #AllWelcome"
Mattel’s President Richard Dickson told TIME that the Creatable World doll isn’t intended as a statement, instead, as a step towards making toys for everyone without labels. “We’re not in the business of politics,” he says, “and we respect the decision any parent makes around how they raise their kids. Our job is to stimulate imaginations. Our toys are ultimately canvases for cultural conversation, but it’s your conversation, not ours; your opinion, not ours.”
The Creatable World dolls will retail for $30 can be purchased at major retailers online including Amazon, Target and Walmart. If you want more information on these dolls you can visit their website at www.CreatableWorld.com.