Mac 'n' cheese ice cream is a thing and people are loving it. This seemingly incompatible mixture of ice cream and Kraft mac ‘n’ cheese surprisingly sold out online and in stores, as MSN reports. The ice cream was so popular that Kraft's mac-and-cheese website stopped working because of the huge numbers of people trying to buy the cheesy treat.
To commemorate the National Mac and Cheese Day on July 14 this year, Kraft Heinz launched the mac 'n' cheese–flavored ice cream in partnership with Van Leeuwen Ice Cream, an ice cream company based in Brooklyn. According to their press statement posted on Business Wire, the two companies teamed up to turn the luxury of Kraft’s, cheesy, warm, and creamy macaroni and cheese into the unrivaled summer treat that contains no preservatives, food colorings, or artificial flavors. The result is a cool, rich, and cheesy scoop of ice cream that brings that soothing feeling of nostalgia from a hot serving of Kraft Macaroni and Cheese.
A pint sells for $12, alongside Van Leeuwen’s other savors including Earl Grey Tea ice cream and vegan varieties.
In the press release, Emily Violett, the brand manager of Kraft Macaroni and Cheese, said that the flavors were inspired by two of the most renowned comfort diets that many Americans grew up with. Business Insider’s Samantha Grindell wrote that the yellow, buttery ice cream is the ideal sugary and savory treat, after she tried it, reporting that the ice cream took her back to her childhood. Thanks to Kraft and Van Leeuwen, mac and cheese ice cream is officially a thing, and more reviewers are finding it rather tasty.
This is not Van Leeuwen’s first venture into flavorful ice creams. Back in 2019, the company launched ‘Popeye’s Fleet Treat,’ a vegan ice cream containing organic spinach, and virgin olive oil, according to the New York Post. Similarly, this is not the first time Kraft Macaroni and Cheese is exploring jazzy flavors. In 2020, the company gave its enthusiasts a chance to taste pumpkin spice macaroni and cheese, and, earlier this year, Kraft released a pink mac and cheese variety as part of a competition to celebrate Valentine’s Day.
However, this is the first time that Kraft is venturing into the ice cream world, and the super mashup is winning the taste buds of many Americans.
Will there be more savors like this? Against all odds, the mac n cheese ice cream has succeeded in entering the ice cream market, and perhaps, this will motivate other companies to come up with even more bizarre flavors in the future.
Sources: msn, businesswire, Business Insider, New York Post.