Parents with children know the struggle is real when it comes to getting your kids to eat their vegetables. Sure, there's always that one lady in your local mom group who can't brag enough about how much her little one loves fruits and veggies and simply can't stand junk food, but everyone knows that that mom is just fooling herself and no one else. Kraft, the creator of classic children's standards such as Kraft Macaroni and Cheese and one of the best ranch dressings you can buy, knows that parents face the veggie challenge with their kids every day and want to give parents some help when it comes to getting their kids to eat healthier.
Introducing Kraft Salad “Frosting,” Kraft's solution to helping your child eat more greens. The "frosting" is simply Kraft's signature ranch salad dressing, but they're hoping that if they package it in those fun frosting tubes kids may be more inclined to eat anything they can pour it on. It's a stroke of genius, really.
"According to a recent study, Ranch dressing is the most popular dressing in the United States, and kids will eat anything with frosting, right?" the press release states. "It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. Just add Kraft Salad ‘Frosting.’"
To coincide with the launch of their salad "frosting" Kraft also launched a new contest for parents. "Be honest. You've had to lie to get your kid to eat their healthy stuff," the website states. "So Kraft is introducing a way to make your lies better. Introducing Kraft Salad "Frosting."
"Truth is, it's just Kraft ranch dressing (and deception). But it's also a sure fire way to get your kids to eat some greens."
Sometimes parenting means bending the truth. That’s why we made limited edition Kraft Salad “Frosting,” the easy way to get your kids to eat their greens.— Kraft (@KraftBrand) June 10, 2019
Tweet your best parent lie using #LieLikeAParent #contest for a chance to win your own Salad “Frosting.” Details in bio. pic.twitter.com/APxB3PHu2s
The company behind the salad frosting then asks parents to tweet the best lie they ever told to get their kids to eat something using the hashtags #LieLikeAParent and #Contest. You can have a chance at winning your own salad frosting if your tweet earns enough likes. Parents seem to be enjoying the opportunity to share the small lies they tell their kids every day as well.
While there are some people (probably not parents) who are criticizing the company for encouraging adults to lie to their children, Sergio Eleuterio, Head of Marketing for Kraft explains in the press release that simple lies like this can be helpful to parents. "Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” Eleuterio says."Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad 'Frosting' is one lie you won’t feel bad telling your kids."