Moms no longer need to fear the big 4-0. That's because one of the most famous and beautiful women in the world has reached the milestone without batting an eye. Kim Kardashian West, the reality television star and original influencer celebrated her 40th birthday on Wednesday, and she did it in her own style — by promoting products with a sexy photo shoot beside a huge cake.

On her Instagram, Kim promoted new KKW beauty products and SKIMS shapewear, both with 40% off sales to mark the occasion. And her KKW ad even harkened back to the days when women would jump out of a cardboard and paper cake. Momager, Kris Jenner, also took the occasion to promote the sale on Instagram, although she also sent a special message to her second born, praising her for being a tireless business woman, hard-working mom, and a sweet daughter and sister.

Kim is the second of the famous Kardashian sisters to reach the big milestone. In 2019, Kourtney talked about her anxiety about turning 40 in Keeping Up With the Kardashians. According to Entertainment Tonight, Kourtney had a hard time wondering if she had achieved her goals.

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But for Kim, her family members heaped praise on her for all of the things that she has achieved, from becoming a cultural and fashion icon through her years on reality TV and social media to launching a bunch of businesses. She's also a mom to four kids — North, Saint, Chicago, and Psalm — with husband Kanye West.

While not everyone posted on their own social posts, the family did reach out through a video on YouTube. Everyone kept things light — with Scott Disick pointing out that at least she doesn't look 40.

Khloe described Kim as her bestie, and Kendall said that her older sister inspires her. Kylie said that Kim just gets better and sexier with age, and Kris cried like a proud mama. According to E!, the tributes showed how tight knit the family remains and how Kim — who was been the center of the show for decades — is central to the family as well.

Kim's grace and poise while turning 40 is to what all moms should aspire. Like Kourtney, we might all wonder if we can achieve more, but that's for the next 40 years.

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SOURCES: InstagramEntertainment TonightYouTubeE!