Remember when you were a kid and you'd mix together some of your favorite individual cereals to make one epic combination? Well, for a limited time, your kids can have the same experience but only have to pour from one box (leaving your kitchen much cleaner).
For a limited time, Kellogg's is selling a new product called, "All Together Cereal". It comes in a purple box, and has a delicious combination of all of the best cereals including Froot Loops, Corn Flakes, Frosted Mini-Wheats, Raisin Bran, Rice Krispies, and Frosted Flakes.
The special edition cereal is meant to raise money and awareness for GLAAD's anti-bullying and LGBTQ advocacy work. Kellogg's is committed to donating up to $50,000 to the group because, as their cereal says, "We all belong together".
The idea behind the cereal is to demonstrate that everyone, mixed together, is a wonderful way to be. It's about helping to bring acceptance to the LGBTQ community and to anyone in general. It doesn't matter who you love in this world, everyone deserves to live authentically and enjoy their life without being bullied or hated for being born a certain way.
The campaign was orignally created to help promote GLAAD's spirit day (which was on October 17), it's a day to remind everyone of what they should be doing every day: standing up for the LGBTQ youth who face bullying and harrassment every day, more than any other school-aged groups. For Spirit Day, GLAAD asked people to wear purple to show their solidarity with the mission - which is why Kellogg's decided to make the cereal box is purple.
As part of #SpiritDay we are launching a new “All Together Cereal” and donating $50,000 to support GLAAD’s anti-bullying and LGBTQ advocacy efforts. Get your limited edition box of ALL TOGETHER cereal at https://t.co/oFb3iSGmvZ pic.twitter.com/QwumdUdLuP— Kellogg Company (@KelloggCompany) October 17, 2019
According to the GLAAD website, more than 70% of LGBTQ youths reported being bullyed or harassed because of their sexual orientation, nearly 60% say they feel unsafe at school, and more than 60% say they've reported this behavior to school administration but nothing was done to help them. In fact, more than 71% of LGBTQ students also reported hearing homophobic remarks from their teachers.
So, this box of cereal is more than just a marketing ploy, it's out to help change minds and lives. Even though spirit day is over, GLAAD is still accepting donations for the program, and Kellogg's is still going to put their share forward. This is one of those times where you can do good and eat well. Win-win!
READ NEXT: General Mills Releases A New Mermaid Cereal