Chances are, if you have an elementary school aged kiddo or a tween girl, you know who Jojo Siwa is. And if you don't, well, join the club. There are still plenty of people in the world who have no idea what a Jojo Siwa is. For the record, she's a 15 year-old-girl who is one of the most visible and popular pop culture icons for the under 16 set. After getting her start on the show Dance Moms, she has translated that visibility to a successful vlogging gig, and she has partnerships with stores like Walmart, Target, and Nickelodeon. And while the exact details of her net worth are unknown, it's certainly a lot.
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I do what I do everyday because I love it!🎀 Wearing Bright Colors, Sparkles, and Giant Bows is a part of me and a part of who I am!❤️ Nothing will change me. I love my life! Do what you wanna do and don’t let anyone tell you you can’t do it or your not good enough, “You Believe it, You Achieve it, you just D.R.E.A.M.!”⚡️
Let's break this down. At least some of her income is coming from YouTube. So, there's a lot of factors into how YouTube pays its top performing vloggers. And we don't know all the factors, but we do know that subscribers equal ad revenue. Since there are no exact figures, Cosmopolitan has come up with some basic figures using Ryan from Ryan's ToyReview as a benchmark.
In 2018, Ryan reportedly made $22 million from YouTube. And as of March 2019, he has over 18 million followers. Jojo Siwa currently has 9.5 million followers, so by that estimate, she could have made approximately $9 million in ad revenue from YouTube in 2018. But since her people on YouTube are releasing those numbers, it's all healthy speculation. It's impressive especially when she's constantly putting out video content.
In addition to her ad money from YouTube, Jojo Siwa has a ton of merchandise. This makes sense, given the age range of her fan base. Firstly, she has seven books for kids, including several about her dog Bow Bow. She also has a sneaker line with Payless, clothes at Target, and dolls at Walmart (because you have to have a doll.) There's no real data or figures on what she's bringing in from those ventures, but Viacom (who owns Nickelodeon, which works with Siwa) explains that her dolls were "the number one spot in sales at Walmart for several weeks.”
And then there are the bows. Jojo Siwa's signature look include oversized, brightly colored bows in her side ponytail. Those bows are sold at places like Target and Claire's. With the bows retailing at $10 each, Jojo Siwa can make a decent amount of money from sales. Well, in 2018, she sold 40 million bows. Don't do the math if you don't want to cry. Even without exact numbers, it's safe to say she's making at least a couple million dollars just from those alone. And with her D.R.E.A.M. tour coming up, her merch sales are sure to skyrocket. We know the kids will want to go to the shows dressed just like their idol.
The tour hasn't started, but between ticket and merch sales, you can assume that she'll stand to make somewhere in the range of another million dollars.
According to Celebrity Net Worth, Jojo Siwa is worth approximately $12 million dollars. And she's not even 16 yet! It's probably why her people choose to keep the figures quiet. Or so as not to make the rest of us feel bad.