Kristen Bell can do no wrong. Not only did she capture our hearts as teen sleuth Veronica Mars, but she's also the voice of Anna in Frozen (aka the only movie that stopped our babies screaming in 2013). She's also a pretty cool mom, and wife to Dax Shepard. The couple have been notoriously honest about their parenting techniques in the past, to the joy of moms and dads everywhere. Now, they're making us love them even more by launching an affordable, plant-based baby line, Hello Bello.

According to Huffington Post, the Hollywood couple are now proud parents to Hello Bello, a line that promises premium quality goods at affordable prices. What's more, you won't have to visit exclusive up-market stores to get your hands on the range that includes diapers wipes, shampoo, bubble bath and laundry detergent. You'll be able to pick all of these up at Walmart.

The actors share two daughters together, one born in March 2013 and the second born in 2014. If anyone knows what it’s like to run a house, work long hours and care for kids, its these guys. The Walmart press release announcing the products promises consumers that they'll see a range full of natural ingredients at a low cost, with the cheapest coming it at just $1.88 and the most expensive being $23.94.

Shepard and Bell have been working on the range for over a year, dropping some hints here and there on their social media accounts without letting the whole premise slip. Considering their honest style (how can we forget about the time Bell confessed on live TV that her daughter had given her anal worms) it's only natural that the couple go for a plant-based, natural approach to their products. We wouldn't expect anything less.

Hello Bello already has its own Instagram page where you can keep up to date with all of the latest product news and information. The profile already features a kitsch introduction from both Bell and Shepard who announce the company in their typically casual style.

See you in the checkout line, shoppers!

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