Last year, China had $31 billion in retail sales during its November 11 Global Shopping Festival, also known as Singles Day. The yearly event is now bigger than Thanksgiving, Black Friday and Cyber Monday combined. Adobe Analytics expects this year's five-day Thanksgiving weekend to generate about $29 billion in online and in-store retail sales, yet Americans have yet to adopt the Chinese tradition of Singles Day.
The reason behind the popularity of 11/11 as the world's biggest shopping day is rooted in the number 1. Singles Day began as an unofficial Chinese holiday in 1993. Students at Nanjing University in China's Jiangsu province hosted singles parties to fight the negative social stigma associated with being single. Given that the holiday was intended to get singles to mingle, the date chosen was the one with the most ones — 11/11.
Since then, the holiday has expanded, especially with the rise of Chinese online retail giants like Alibaba and JD. Yet international acceptance still eludes Singles Day, which also coincides with Veterans Day in the US, Remembrance Day in Canada and Armistice Day in Europe. However, for those hoping to get a head start on their holiday shopping, there are plenty of great deals to be had, including the following:
At Nike.com, get an extra 20% off select styles of footwear and athleticwear at Nike.com with the code SINGLES.
At Casper.com, get 10% off any mattress order with the code COZY10.
At Reebok.com, get 60% off select items with the code SINGLE.
At HorizonFitness.com, get 11% off sitewide on any stationary bike, treadmill, elliptical machine, and numerous other exercise items and equipment.
At Isotoner.com, get 30% off sitewide on men and women’s clothing and accessories with the code VET19.
At Jurlique.com, get 30% to 33% off a wide range of skincare, bath soaps, and body lotion products with the code GLOWING.
At Brooklinen.com, get 15% off sheets, bed and bath accessories as well as other homeware items.
At Spongelle.com, get American made soaps and bath supplies for men and women with some items discounted to as low as $11.
Happy shopping and let us know in the comments the great deals you’ve found on Singles Day.