Remember when Gwyneth Paltrow’s Goop was selling eggs to promote women’s health? Paltrow's lifestyle company advertised that jade and rose quartz vaginal eggs could balance hormones, regulate menstrual cycles, prevent uterine prolapse and increase bladder control. Three products—the Jade Egg, Rose Quartz Egg, and Inner Judge Flower Essence Blend were not supported by competent and reliable scientific evidence.
Goop will now offer refunds to California customers to settle a lawsuit claiming it made unscientific claims about the health benefits of three products, prosecutors announced Tuesday.
The Santa Monica-based company has also agreed to pay $145,000 in civil penalties as a result of the settlement with nine California counties, including Orange County, the district attorney’s office said in a news release.
Goop is also barred from making any claims regarding the efficacy of its products without possessing competent and reliable scientific evidence, and from manufacturing or selling any misbranded, unapproved, or falsely-advertised medical devices.
It's important to hold companies accountable for unsubstantiated claims, especially when the claims have the potential to affect women’s health” said Orange County District Attorney Tony Rackauckas.
The jade and rose quartz eggs sell for $66 and $55, respectively. The Inner Judge Flower Essence Blend, which sells for $22, is still advertised as a product that can be used frequently to “help prevent 'shame spirals' downward toward depressive states,” according to Goop’s website.
In a statement to Bloomberg, Goop said it didn't agree with the lawsuit, but wanted to settle quickly. "Goop provides a forum for practitioners to present their views and experiences with various products like the Jade Egg," Erica Moore, the company’s chief financial officer, said in a statement to Bloomberg.
"The law, though, sometimes views statement like this as advertising claims, which are subject to various legal requirements."
She was also scorned after recommending women steam out their vaginas in order to deliver an energy boost and powerful internal cleanse.
Goop has promised to refund the full purchase price to any consumer who purchased the Jade Egg, Rose Quartz Egg, and/or Inner Judge Flower Essence Blend on or between Jan. 12, 2017 and Aug. 31, 2017 and who requests a refund. Eligible consumers can request a refund by emailing or calling Goop customer service at email@example.com .