Every few months or so a new kids' obsession comes along that rocks the entire household, some stick around for a while and others pass quickly (Minecraft could be considered the former while Hatchimals fall under the latter, in our humble opinion). If your kids are even remotely gamers, you're probably up to your ears in Fortnite talk.

If you're unfamiliar with the game (lucky you!), here's a briefing: The timing is set in modern-day on Earth, but much of humanity has vanished. Players must collect materials to build protection for oneself. Essentially you're trying to survive, gathering as many tools and weapons as you possible can.

While some parents consider the Fortnite phenomenon to be a bit of a pest, others are actually hiring coaches to help their kids excel at the game. Yep,  you heard that right, a video game coach.

According to GameRant.com, these coaches can be found either via social media or sites like Gamer Sensei. These companies assert that over 1,400 Fortnite coaches have been hired since March 2018. And at anywhere from $15-$20 an hour for this service, there's some serious coin being spent to become a Fortnite pro.

So why, pray tell, would parents spend their hard-earned dollars on something that actually encourages their kids to play more video games? According to an article that ran in the Wall Street Journal, it boils down to a peer pressure thing. Parents want their kids to feel confident and competitive when playing against their friends.

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"There's pressure not to just play it but to be really good at it," said Ally Hicks, a mom who hired a coach for her 10-year-old son, in an interview with WSJ. "You can imagine what that was like for him at school."

Another parent told the newspaper that the coaching is paying off for his 12-year-old, who never used to win at the game at all. According to his father, he can "throw down" 10 to 20 wins now.

Understandably this seems excessive to other parents who wouldn't dream of spending money on video game coaching, but to each his or her own. What's important to one parent may not be as important to another.

According to Epic, the developers behind Fornite, they have 125 million users playing as of June. That's an awful lot of competition and a lot of money. Perhaps we should consider a career change. Fortnite coaching gig, anyone?

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