A South Carolina Father made a bold statement against bullying when he took the girl his daughter had bullied on a shopping spree in her stead. Not only did this caring dad teach his daughter a lasting lesson, but he also acted like a true hero by standing up for a victim.

Bullying used to be thought of as a natural part of childhood. But now people realize that what we once thought was harmless child’s play has severe and lasting effects. Children who are victimized, those who bully, and even bystanders suffer psychological damage.

Most heartbreaking of all are the kids and teens who have committed suicide because of incessant bullying. People are beginning to raise awareness and promote kindness. Still, teasing and victimizing persists, particularly among preteen girls.

It can be difficult for parents and teachers to know exactly what to do. Randy Smalls of South Carolina had a plan of action when he found out his own daughter was a bully.

READ MORE: How To Identify If Your Child Is Being Bullied—Or Is The Bully

When Smalls was alerted to the fact that his daughter had joined in as another girl was made fun of, he decided to send the victimized girl, Ryan Resse, on a shopping spree. It gets better: the money he spent on Reese had been intended for his own daughter.

At first, Smalls’s daughter protested, but eventually, she came around and came along to help Reese pick out clothes. What began as teasing ended in friendship and bonding.

Smalls’s compassion for the young victim set an example for his daughter and changed her behavior for the better. Action teaches our kids so much better than just words--especially when they become teens.

Smalls empathized with Reese because he was bullied as a child. His daughter did not directly attach Reese, but she stood by and laughed. Smalls knew that her inaction was just as powerful as full-on bullying.

On top of the shopping spree, Smalls also sent Reese to the salon and will continue to do so twice a month.

READ NEXT: Students With A Greater Sense Of Belonging Are Less Likely To Become Bullies