Families Are Pranking Children Into Believing They're 'Invisible'

David Dobrik

The internet’s latest viral trend, the “invisible prank” has parents very concerned. According to Buzzfeed, a rather mean prank has been taking the internet by storm, but it's not one that you might want to get on board with. It involves tricking someone into thinking they are invisible, so nobody can see or hear them.

Inspired by a trick on the Netflix show Magic For Humans, it’s become wildly popular, but with negative consequences. In episode four, a magician assembles a crowd, which allegedly responded to his Craigslist ad, for an experiment. During the experiment, they try to convince other people that they’re invisible.

Just recently, Youtube star David Dorbik made the trend go viral as he played the prank on his friend's younger brother. The prank involves doing a few things to try to convince the child that they’re invisible, including covering them in a sheet, removing it, then reacting with shock that the child is now invisible. Or so they think.

Dobrik’s video has 16 million views on Twitter and another five million on YouTube. The boy’s age is not disclosed the video, but he appears to be about 10 or 11 years old.

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But it turns out that this game isn't just a mean trick - it could actually be dangerous for kids. In Dobrik's video, the prank victim says: "I was scared the whole time that no one could hear me", adding that he found that being invisible wasn’t fun like he thought it might be.

And then there’s this: 18-year-old Makayla Cunningham and her video. She tested out Dobrik’s prank on her 11-year-old sister and got her whole family on board. The video shows Ava screaming and falling to the floor in hysterics after believing that she is truly invisible. It’s been viewed 13 million times.

“I saw a video that David Dobrik posted of him doing the same thing to another little boy and my friend sent it to me and said that we should do it to my little sister Ava,” Cunningham told Buzzfeed.

“Can someone explain to me why making a child violently sob with a prank is funny?” one woman wrote on Twitter. “This invisible thing going around, all I’ve seen is kids getting really upset, I can’t be the only one that doesn’t think a kid crying is funny?”

Many child psychologists points out that this supposed prank is causing children unnecessary distress. Doctors and health experts agree that any kind of stress – whether it’s intentional or not – is never good for children, with or without the use of a mobile phone or recording device.

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