For those looking to keep their skin protected from the harsh rays of the sun but still want to look fashionable this summer, there’s a new solution. In fact, the facekini is the new rage this season, as the bizarre beauty beach trend has taken the style world by storm, while leaving some people in utter awe.

Although it might look a little bizarre at first, many fans of the facekini love the practicality behind it. Facekini fans describe it as a rash guard for your face. The piece of fabric is similar to a ski mask or something that viewers might see burglars wear in Hollywood movies.

In more simply terms, it is a mask designed for swimmers and beachgoers which covers the head and reveals only the eyes, nose, and mouth. It was invented by Zhang Shifan, a former accountant from the coastal Chinese city of Qingdao. The main purpose is to protect your face from the sun’s damaging UV rays along with jellyfish, insects and other irritants that can be found on the beach.

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While the facekini is yet to make any waves in the United States, it’s a huge hit all across Asia and particularly in China. The mask is made with the same fabric that is commonly used in bikinis and bathing suits and come in different colors and patterns.

And while some fans love their facekinis, others don’t seem very convinced over its effectiveness. Many first-time facekini users have left some rather harsh reviews on Amazon. Many have complained over the narrow slots for the eye holes, the material, the size, and so forth. Others say that the facekini feels uncomfortable in the sun and are not practical for swimming underwater.

If you find that the facekini might not be for you, there are several and more traditional ways that you can protect your face and your skin from the sun this summer. You can start off by applying at least one ounce of sunscreen at least 15 to 30 minutes before stepping outside. Choose a broad spectrum sunscreen that protects against both UVA and UVB radiation.

Also, remember to reapply your sunscreen at least once every two hours. Other accessories such as traditional rash guards, hats, and sunglasses can help protect you from the sun’s harmful rays during peak afternoon hours.

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