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Build-A-Bear Just Launched A Shark Week Line Full Of Cuddly Sharks

Discovery's Shark Week is coming up, but we can expect more than just the usual TV shows. Build-A-Bear has released a special Shark Week line, so you can make your very own sharp-toothed pal. Let's face it, you can't give the real deal a cuddle, so this is the next best thing. Discovery is known for showing us all things that make us mutter, "What on Earth?" but it's Shark Week that really has us taking the bait.

From July 28 to Aug 4, the network has a packed-full schedule full of different programs. Some will focus on how sharks survive, while others might take a look at some of the most horrific shark attacks in history. It's a real feast for the senses...although it might put you off taking a swim this summer. In celebration, Build-A-Bear has some adorable plush sharks available in store and online. They come with their very own selection of accessories (would you expect anything less) and are perfect for both you and the little shark lovers in your life.

The Shark Week Tiger Shark and Shark Week Whale Shark both retail at $29, without any of the extra frills. You can choose to keep them plain or add some adorable outfits to make them a little more inviting. There's plenty of options, from the ordinary Build-A-Bear accessories collection to a special two-piece Shark Week swimsuit that will have your shark looking like they're ready for summer vay-cay.

Rather than making us all completely shark-phobic, Discovery's Shark Week aims to educate the masses. Even shows about attacks serve a purpose, usually delving into the science behind these incidents and what people can do to avoid them. They hope that this collaboration will help kids (and adults) make positive associations with sharks. After all, if you're snuggling with one at night, you might be more inclined to like them.

Why not invest in one for education purposes? If you don't want to go the whole hog, then Build-A-Bear has human-sized fashion accessories, too. A Blue Shark Snap Bracelet will set you back just $8, but really, can you put a price on happiness?

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