The world we are living in right now is far from the one that any of us had ever imagined we'd encounter.
Life changed very quickly for everyone across the globe, and 2020 has proven to be a year where our emotions and our state of mind are being challenged by these drastic changes to our lifestyle, and the onset of many emotions and questions that are difficult for us to cope with and process at this rapid pace.
This is not just true for adults, either. Children are very much caught in the midst of this kaleidoscope of emotions that are colliding and it can be very difficult, and very frustrating for them to compartmentalize all that is happening around them, and recognize what all of these new emotions are all about. Studies have shown that not always knowing what these feelings are or how to deal with them can be very overwhelming for young children, and one company is on a mission to make this situation easier for them to understand and process.
Interestingly, the company coming to the rescue of the mental health of children across the globe happens to be a beauty based business. Clearly defining that beauty exudes from the inside out, they are prioritizing emotions and mental health over outward beauty and creating an open forum for children to process and express their innermost feelings.
Sources reveal, "BeUtofullness (pronounced beautiful-ness) is a Rexburg-based beauty company that’s using mental wellness tools to create children’s books. The first book in the inUpowers series is called U-be Gets Up. The book is based on animated characters called inUpowers that represent the inner proactive and reactive emotions people experience."
Their messaging is simple and effective, and their motivation is inspirational; "The characters in the book are either a human body part or natural phenomena, and they connect feelings that people often have such as pain, wisdom and disappointment. This way, children can recognize what they are feeling and what to do with their feelings."
The book discusses that all feelings are normal and natural, even those that sometimes have us feeling 'down.' It reveals to children that these feelings do not last forever and do not define them, and that there are better moods and happier days that lie ahead.
“Across the human family, children are struggling. We wanted to create hope to overcome the struggles and help parents realize that they’re not alone,” said the creator of the book, and founder of the company, Tami Hymas. "The inUpowers give parents a tool to help their children choose their responses and create better tomorrows.”
Sources: Kickstarter, BeUToFullness, Very Well Family, EastIdahoNews