Mattel has been making huge strides in the past few years to make their iconic Barbie doll more the kind of toy that parents feel good about their child playing with, and now with their latest Barbie Fashionistas collection the company has introduced their most diverse and inclusive dolls ever.
When hitting up the boardwalk with friends, the fun times never end! What adventures will you and your little one discover this weekend? 🌴— Barbie (@Barbie) February 8, 2019
Shop the #Barbie Fashionistas now: https://t.co/E9m6EaMfQP. pic.twitter.com/OCXdHOvYHA
On February 11th, Mattel announced the newest additions to their Barbie Fashionista line and it's the most inclusive ever for the brand. Once know for her California girl looks with unrealistic measurements, Barbie now comes in a variety of shapes, sizes and skin colors. Mattel has even created a Barbie that uses a wheelchair and one that has a prosthetic leg.
"We’re going to be introducing a doll in a wheelchair and a doll representing physical disabilities. She has a prosthetic limb," Kim Culmone, Mattel's vice president of Barbie Design, told Teen Vogue."[There will be] additional body sizes — a Barbie with a smaller bust and less-defined waist. A wheelchair or doll in a wheelchair was one of the most requested items through our consumer ... hotline. It's important to us to listen to our consumers."
The current Fashionista line features 40 new dolls, 7 different body types, a range of 11 different skin tones and 28 different hairstyles for consumers to choose from, and their upcoming offerings will continue to build on that. Mattel took the challenge of creating dolls with disabilities seriously, working with Jordan Reeves, a 13-year-old prosthetic limb user, co-founder of the Born Just Right organization and author of the book Born Just Right to ensure their doll's prosthetic leg was as realistic as possible.
I can’t believe the news is out. I got to collaborate with @Barbie to release a new prosthetic leg #Fashionistas doll! Thank you @Mattel for giving more kids a chance to see themselves in dolls. https://t.co/wSNvqA0TBN pic.twitter.com/VmKSwdpABr— Jordan Reeves (@jordanjustright) February 11, 2019
Good Morning America reported that Mattel modeled the wheelchair "after one that is designed for an individual who has a permanent physical disability."
"This year our Barbie line will include dolls reflecting physical disabilities in order to better represent the people and the world kids see around them," Kim Culmone, Global Head of Design for Barbie, told GMA. "Our commitment to diversity and inclusion is a critical component of our design process and we are proud that today’s kids will know a different image and experience of the brand."
Mattel also has added in new dolls that feature new body shapes from a smaller bust line to a less defined waist. The new Barbies will also come with different hair textures and styles to be more representative of the children who love to collect and play with them.
If you're excited about these new dolls that will be joining the Barbie family, you don't have to wait too long before you can purchase them. The new dolls will be available for purchase in Fall 2019. According to USA Today, "The doll, wheelchair, and compatible DreamHouse ramp will sell for about $19.99. Other Fashionista dolls sell for $9.99, including the doll with the removable prosthetic limb."