Back-to-school shopping this year will look probably extremely different than previous years. Shopkick, a shopping rewards app, sponsored a survey of more than 6,700 consumers who plan to buy back-to-school items this year. The survey was conducted between May 15 and May 26, 2020.

“While it’s still uncertain what school will look like this fall, we do know that consumers are preparing for the season in different ways than ever before. A heightened focus on safety and savings will guide their purchasing behavior,” said Dave Fisch, General Manager of Shopkick. “With essential items making their way onto most back-to-school lists, retailers should plan to keep items like masks and hand sanitizer just as stocked and competitively-priced as pens and pencils.”

With more school districts moving to virtual classrooms due to concerns of COVID-19, instead of backpacks and clothes, parents will most likely buy more computers, tablets, and other electronics. Almost four in 10 of the survey takers said that they plan to dedicate more of this year’s budget toward computers and tablets.

Another concern that will affect this year's back-to-school purchases will be costs. Thousands across the country lost their jobs or were furloughed due to the pandemic. Budgets are tight and more people are concerned about how to get the most for their buck.

63 percent said they are thinking differently about upcoming back-to-school spending. These people are planning to put less of their dollars toward frivolous purchases and more toward essential items and remote learning tools. 80 percent of people said that getting the best price is their top priority. 40 percent of people said they will spend less than $75 per child.

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Another major change this year on many lists will be the need of cleaning equipment. Typically these items are at the bottom of the list, but this year, that has completely changed. 83 percent of people said they will make purchases to protect their children and students. These items include hand sanitizer, cleaning wipes, tissues and paper towels, masks, gloves, and even disposable cutlery for lunch.

On top of that, 77 percent of people are planning on stocking up on these same items. A majority of people are saying they are stocking up because of general hygiene and safety practices. Another 40 percent of people said they are worried that there will be another COVID-19 outbreak and only 10 percent of people said that they were worried that these items would sell out.

“A heightened focus on safety and savings will guide purchasing behavior,” said Dave Fisch, general manager of Shopkick. “With essential items making their way onto most back-to-school lists, retailers should plan to keep items like masks and hand sanitizer just as stocked and competitively priced as pens and pencils.”

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