If you were a teen in the late 90s/early 00s, chances are you either wore something from, or coveted something from Baby Phat. The clothing line that included apparel and accessories, was the epitome of cool urban wear. But it was also super girly and cute. Hello, there is a cat in the logo. In terms of popularity and level of coolness, Baby Phat was on par with the Juicy Couture velour sweat suit. Well, if you ever coveted a denim Baby Phat mini skirt but never convinced your parents to get you one, you're in luck. Baby Phat creator, Kimora Lee Simmons, is bringing the line back!
Kimora Lee, who is now known as Kimora Lee Simmons Leissner, founded Baby Phat back in 1998. It was apart of the Phat Farm founded by entertainment mogul (and her former husband) Russell Simmons. Russell Simmons sold Phat Fashion (which was the home for both Baby Phat and Phat Farm) to the Kellwood Company in 2004. Simmons Leissner was the president and creative director of Baby Phat beginning with its inception in 1998. She then took over as president of the entire Phat Fashion company in 2007 when Simmons stepped down and parted ways with Kellwood in 2010.
But now, it Simmons Leissner has bought back the company and will be relaunching it later this year. And this time, she's bringing her two teenage daughters, Ming and Aoki along for the ride. According to Bustle, Kimora Lee Simmons Leissner announced the return of Baby Phat on International Women's Day. She was at the United Nations giving a speech for UN Women and the Gender Innovation Coalition for Change. She revealed that women will be involved with running the company as well.
"I think it's very important that you have women on both sides as the end user, women as the creator," Simmons Leissner said in an interview with Bloomberg. "We are such a big consumer. We are responsible for so many of the dollars that are floating around. we need to take more of that responsibility and own it and it needs to be targeted towards us."
From what we know, Simmons Leissner and her daughters are preparing a collaboration to release Summer 2019. And then they will create a signature collection in Fall 2019. They clearly aren't wasting any time. Baby Phat already has it's own Instagram account, so you know this re-release is 100 percent legit.
“We must immerse a younger generation of women in every opportunity for personal growth we can. It’s our job to give them the confidence and tools to innovate,” she said via a press released shared by Bustle.
We're very excited to see what Kimora and her girls come up with. And in the meanwhile, we're trying to see if any of our old Baby Phat clothes still fit.