American Girl has been a brand that moms have trusted for years now, and their new collector doll is going to be giving back to charity. The company is releasing a collection of dolls that are so sparkly, any little girl would be lucky to have one. American Girl has gone above and beyond to create dolls for little girls to which they can relate. There is a variety of combinations that families can pick from to make sure the children in their lives gets a doll that looks like them.
According to Romper, the company has now released three one-of-a-kind dolls that are covered in Swarovski crystals. If mom wants to get her hands on one of these dolls, she won’t be able to purchase them in stores because they are being auctioned off.
The company, which also announced the news on their Twitter account, stated that these dolls will be auctioned off from now until November 25th. The best part is that 100% of the proceeds are going to First Responders Children’s Foundation Toy Express program. Now, mom can make not only their child happy but hundreds of other children, too.
This is truly the year of giving back, and Mattel and American Girl are also adding in some funds to make this holiday the best one yet. Both companies are coming together to donate $1 million worth of toys. These toys, which will include building blocks, Hot Wheels cars, and American Girl dolls will be going to first responder families all across the US.
The general manager of American Girl, Jamie Cygielman, stated that as Christmas approaches, they recognize that it is more important than ever to show their thanks to the first responders who have helped to keep everyone safe.
The glittery American Girl dolls each have thousands of sparkling crystals covering their gorgeous gowns. The three dolls are currently on display in different locations across the US. Fans can view the dolls in Chicago, Los Angeles and New York City for a short time before they are sent to their new forever home.
This has been a year to give back to those who have been working so hard and a chance to give to families who may not have a lot this time of year. A chance to bring back some joy in child’s life has no price tag.
Sources: Romper, Twitter via @American_Girl