If you or your children have ever been into dolls it is very likely you are familiar with the phenomenon that is American Girl. The uber-expensive doll collection, that children are totally obsessed with, has achieved cult-like status. With its ginormous stores, fully equipped with cafes with seats for humans as well as dolls, hair salons and party rooms, the toy brand pretty much dominates the luxury doll market.
After 33 years, 32 million dolls and 157 books, a second live-action American Girl movie is finally going to be hitting the big screen, according to Variety. Mattel and MGM have partnered to develop the motion picture, which will be based on the line of books and dolls.
While no details about the plot have been released and the film has yet to be cast, Mattel Films, MGM, and PictureStart’s Erik Feig will produce the film. MGM’s co-president of production, Cassidy Lange, and Robbie Brenner, Mattel Films’ executive producer, will be overseeing production.
“American Girl is a beloved, story-driven franchise lending itself perfectly to a feature film,” Ynon Kreiz, Mattel’s chairman and CEO explained. “In MGM and Erik we have world-class partners and we look forward to working with them to give our passionate American Girl fans of all ages another way to connect with this iconic brand.”
Jonathan Glickman, MGM’s president, motion picture group, added: “American Girl is a timeless and iconic brand that is part of the fabric of families all over the world. We look forward to working with our partners at Mattel and PictureStart to bring this cross-generational film to audiences all over the globe.”
The franchise has produced several made for television movies over the years, with Julia Roberts serving as executive producer on all of them. Each focused on one of their popular dolls, taking place during different time periods and in different locations. Only one of these films ever hit the big screen. Julia Ormond, Abigail Breslin, Joan Cusack and Stanley Tucci starred in, Kit Kittredge: An American Girl, released in 2008. Despite receiving good reviews, the film only brought in around $17.7 million.
While there is no release date as of yet, we are super psyched to see our favorite American Girl dolls on the big screen in the near future.